The Lego Company History

The Lego company was founded by Ole Kirk Christiansen, a carpenter from Billund, Denmark. His business struggled through the Great Depression, and he began to create wooden toys. Christiansen renamed the company “Lego,” which is a contraction of leg godt (which means “play well” in Danish).

In 1934, Lego began using plastic bricks for its production. The first Lego sets were also promoted. The company also established a new division known as Dakta which would concentrate on educational products.

In the second decade of the 20th Century, Lego expanded its product range and marketing efforts. In 1971, Lego introduced dollhouses, furniture pieces, and in 1974 first Lego human figures. Later, these minifigures developed into the style we have today. Lego also began to make more advanced sets for building geared towards older children. These would later develop into Lego Technic.

In 1987, Lego introduced the World Cup Lego building contest for kids to compete in. The event took place in Billund and 38 kids from 17 countries participated. The same year, Lego also began to develop dedicated theme sets that were viewed as systems within the Lego system, like Lego Space, Lego Castle, Lego Town (later renamed Lego City), and Lego FabuLand. Lego also went beyond its standard smiley faces for the first time in 1988 when it introduced the introduction of a line of pirate Lego figures that had a variety of expressions and facial features.

In 1999, Lego changed the way it licensed characters from franchises. It began to offer Lego versions of the most popular characters like Spider-Man and Star Wars. Harry Potter, Avatar: The Last Airbender and many more. The move was met with mixed reviews from fans and critics alike.