When you hear “business software” or report your mind might wander to binder binders stuffed with spreadsheets and charts. Or perhaps conference rooms brimming with executives trawling over slides. These images are missing an important aspect: the ability to generate value for businesses.
New technologies are cooperating with one another to revolutionize software and business reporting. Cognitive software and machine learning will take care of the gruntwork, allowing people to focus on exciting, valuable tasks.
The winners of the new era are those who will redefine what is meant by an enterprise that is product-driven in all its facets, and utilize their products to gain customers, retain them, and expand. To do this, they’ll need to integrate PLG into the process of designing, developing and deliver their products.